Your mattress business runs on instinct. It should run on data.

LullOS is the operational backbone for a DTC sleep brand that's survived a decade of market shakeouts. Competitive intelligence, growth analytics, and autonomous workflows, all in one place.

10+
Years in market
365
Night trial edge
5
Active competitors tracked
LullOS Dashboard
Live
Competitor Price Avg
$649
+3.2% vs last month
Review Sentiment
4.6/5
+0.2 vs industry avg
Market Position Score
Lull 78/100

Built for the way DTC sleep brands actually operate

Not another generic dashboard. Every feature is designed around the decisions a mattress company makes daily.

Competitive Radar

Real-time tracking of Casper, Nectar, Purple, Helix, and DreamCloud. Pricing changes, new launches, and promotional patterns surface automatically.

Review Intelligence

Sentiment analysis across Amazon, your site, and review platforms. Know what customers love and where competitors are failing before anyone else.

Growth Analytics

CAC by channel, conversion funnels, and marketing spend efficiency. See which dollars drive sales and which ones are burning.

Autonomous Ops

AI agents handle competitive reports, outreach sequences, and market research on a daily cadence. Your team focuses on strategy, not data gathering.

Bundle Optimizer

Analyze which product bundles drive the highest margin and conversion. Test Dream Bundle configurations against market data.

Daily Briefings

Every morning, a concise report lands in your inbox. Market moves, competitor changes, and what to act on today.

From data chaos to daily clarity

01

Connect your world

LullOS pulls from your analytics, ad platforms, and competitor storefronts. One source of truth for everything that matters.

02

AI does the legwork

Autonomous agents monitor competitors, analyze reviews, track market trends, and surface insights you'd otherwise miss.

03

You make better calls

Daily briefings, competitive alerts, and actionable recommendations. Less time in spreadsheets, more time on strategy.

A decade of better sleep deserves a smarter way to grow.

LullOS is the operating system that turns a proven DTC brand into a data-driven machine. Built for the long game, because the companies that endure are the ones that see further.